I'm Badr Hssain, a media buyer and e-commerce growth strategist based in Tanger. I build the whole growth engine for brands: the ads, the creative and the funnel underneath.
I didn't start as an agency person. I started as an operator, running ads on accounts where every euro had to come back. That's still how I work: I care about profit per order, not screenshots.
Today I run Meta for e-commerce brands in the Netherlands and Morocco, and I lead Matte Labs, a creative and performance studio. On the account I run day to day, cost per purchase fell from €200–250 to €60–70 while spend scaled to €60k a month.
A high ROAS on a thin margin can still lose money. I buy toward profit per order and contribution margin.
The algorithm finds buyers once the ad says the right thing. Most of the work is finding that message.
You should never wonder what your money did. Every Monday you get the numbers and what I'm changing next.